An agency built the way the platforms actually work.
Waygentic is an AI-native social commerce and performance marketing agency specialising in short-form video.
We help DTC brands win on TikTok Shop and Meta across Western and Southeast Asian markets — pairing AI-powered content production with something competitors can't replicate at speed.
That thing is a live creative-decisioning loop: a system that learns which angles convert, then iterates daily against real ad spend. Not a quarterly report. A daily instrument.
Production speed is useless without decision speed.
Plenty of teams can make a lot of video. Plenty of teams can read a dashboard. The advantage is in the handoff between them — and that handoff is where almost every agency loses the week.
AI-powered content production
Concept, script, shoot and edit at a volume that makes testing statistically meaningful instead of anecdotal.
- Hook and angle variants generated per product, not per campaign
- Native-feeling creative built for the platform, not resized from a TVC
- Localised for each market rather than subtitled into it
- Turnaround measured in days, not production cycles
Live creative decisioning
Spend is the judge. Every variant reports back, and the system reallocates while the campaign is still running.
- Angle-level performance, not just ad-set level
- Daily reallocation against live spend
- Winning attributes fed back into the next production run
- Losing creative retired before it burns budget
A week, four times over.
Most agencies run this loop monthly. Running it daily is the entire difference, because creative fatigue on short-form is measured in days.
Produce
A batch of angle variants goes into market together, each testing a distinct reason to buy.
Measure
Performance is attributed at the angle level, so we know which idea worked — not just which ad did.
Reallocate
Budget moves to what converts. Underperformers are retired the same day rather than at month end.
Compound
Winning attributes become the brief for the next batch. Each cycle starts from a better position.
Two platforms that reward the same discipline.
Commerce and content in the same surface. Creative quality maps directly to conversion, and the feed punishes anything that looks bought rather than made.
Scale and precision, where creative is the last real lever left. When targeting converges, the winning variant is the whole advantage.
Let's find your winning angle.
Whether you're a founder, a marketer, or just curious what your product could look like in the feed — reach out. Every conversation starts the same way: no deck, no retainer talk, just your product and an honest take.
An AI shoppable video, made for your product and your buyer.
Send us your product link and who it's for. We'll build one AI shoppable video tailored to your product and buyer segment — free — so you can judge the work before we ever talk budgets.
Claim your free video